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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Evaluate and explore needs and opportunities.
   • Research and evaluate information that informs development of new hair design concepts.
   • Explore new ideas that challenge existing assumptions, preconceptions and current practices.
   • Identify and analyse factors that could impact on concepts to be developed, including potential for commercialisation.
   • Research and evaluate ideas and approaches of other hairdressing practitioners considering intellectual property and copyright requirements.
   • Develop preliminary ideas on innovative ways to address needs and opportunities.
   • Evaluate and agree on broad parameters for further concept development in consultation with relevant stakeholders.
2. Develop a range of creative approaches for innovative hair designs.
   • Use a range of creative thinking techniques to generate innovative and creative hair design concepts to address identified needs.
   • Challenge, test and experiment with different concepts as part of a collaborative process.
   • Evaluate concepts for their suitability for target audience or purpose, their feasibility and commercial potential.
   • Take account of social, ethical and environmental issues as concepts are generated and discussed.
   • Identify and evaluate resources required to achieve desired creative and innovative outcomes.
   • Evaluate effectiveness of different techniques for achieving desired outcomes.
   • Select concepts that achieve innovative and feasible outcomes.
   • Present proposed concepts in an appropriate format.
3. Refine hair design concepts.
   • Ensure concept development process is open to ongoing refinement and testing.
   • Seek input and feedback on concepts from relevant stakeholders.
   • Seek specialist advice on creative and technical aspects of proposals as required.
   • Compare concepts with best practice examples of similar products, programs, processes or services.
   • Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts.
   • Evaluate constraints on realisation of concepts.
   • Refine proposals based on analysis and feedback.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop three hair design concepts for products, programs, or services

produce a documented concept proposal for each design to include descriptive text and images that represent the design

for one of the three concepts, develop a report that covers:

organisational or personal context in which concept was developed and information used to inform the concept

creative thinking techniques and collaborative processes used to generate, test and refine ideas leading to the final design concept

the resources required to implement the design

practical, operational and commercial issues that will impact on feasibility of eventual realisation of the design.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

broad organisational or personal context in which concepts are being developed and information that can inform:

market research and client feedback

organisation’s existing product or service range and style

practical, operational and commercial issues that can impact on concept development and feasibility of eventual realisation of designs:

availability and cost effectiveness of using resources both human and equipment

technical difficulty of implementing designs

suitability for target audience or purpose and size of available market

social, ethical and environmental issues

fit with organisational or personal objectives, values and priorities

primary components of copyright, intellectual property and design laws:

business or individual’s rights over original designs

business or individual’s responsibility to comply with laws that protect copyrighted products

extent to which work can be used or adapted

procedures for seeking permission to use or adapt the work of others and systems for the administration of copyright

a range of creative thinking techniques:

brainstorming

daydreaming and mental wandering

lateral thinking games

making associations

mind mapping

trigger words

use of metaphors and analogies

visualisation

wishful thinking

a range of formats for, inclusions and uses of descriptive concept proposals for hairdressing industry designs

methods of sketching or digitally representing hairdressing industry designs.

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